Danielle is an accomplished marketing professional with extensive experience in strategic planning, brand management, and integrated marketing campaign execution. She possesses an unparalleled commitment to business growth and to building a strong brand identity for one of the most trusted brands in Canada.

As General Manager, Marketing, at Canada Post, Danielle has successfully led cross-functional teams to develop and execute innovative marketing campaigns that drive brand awareness and customer engagement. With her strong background in market analysis and development, Danielle has a proven track record of identifying market trends and leveraging insights to develop targeted marketing strategies. Her expertise in data-driven decision making and performance tracking has consistently resulted in measurable business growth and increased brand awareness for Canada Post.

She also led the consumer behavioural insights portfolio, equipping her with a unique perspective on evolving Canadian consumer behaviours, their path to purchase, and what drives their loyalty. Applying a deep understanding of the challenges today’s marketers face, she and her team focus on building integrated marketing strategies that drive success for their programs.