Market with Purpose:
Bobby delivers an insightful look at Gen Z consumers and provides attendees with a winning formula to design marketing and retail strategies at the intersection of the three C’s – culture, commerce and conscience. Audiences will walk away empowered with a 7-Step Model they can apply to grow brand love and sales while delivering meaningful impact in line with the expectations of socially-conscious Gen Z consumers.


Vogue-inspired 73 questions with Elisabeth Guida:
You’ll never know unless you ask – so we’re asking. Welcome Bobby as he is joined on stage by Elisabeth for a Vogue-inspired 73 questions session with a Gen Z. This is an opportunity to get to know a member of this exciting generation IRL through fun, rapid-fire questions. Bobby will uncover Elizabeth's interests and hobbies, priorities and values, as well as her aspirations and future outlook.  


Humans in The Loop - Interactive Panel Conversation:
Generation Z is driven by heart and personal values – not exactly the strength of machines. So what happens when a generation that demands authenticity meets an AI revolution? In our panel discussion, we’ll look at how we can bring together the genuine values of Gen Z with the growing world of AI. We’ll talk about the important role of ‘humans in the loop,’ ensuring that human perspectives remain a key focus in our increasingly AI-driven world. Our panel will also discuss how AI can be adapted to connect better with younger generations and what this means for business decisions. 

Through polls, questions, and other interactive elements, attendees will have a voice in directing the conversation as the panelists explore how to blend human authenticity with the advancements in AI technology.  This session promises to be a dynamic and collaborative experience that will leave everyone with practical insights actionable takeaways on how to navigate the future with confidence.