BOBBY JONES is a best-selling co-author of Good is the New Cool: Market Like You Give A Damn and Good is the New Cool: The Principles of Purpose. He is an expert on purpose-driven marketing and conscious capitalism, a renowned international speaker, and businessman who is on a mission to show companies and individuals around the world how to be forces for good. 

With over two decades of senior leadership experience in purpose-driven marketing and business, Bobby's keynotes, workshops and consultations are providing leaders in business and culture with an essential roadmap for mastering the key principles of purpose, to drive growth and impact among Gen Z consumers and beyond. He has delivered talks, consultations, and workshops to some of the biggest companies and NGOs in North America, Europe, Australia, and South America, inspiring leaders and change-makers worldwide. The tools he provides help these entities unlock their purpose—and grow their businesses and brands—by being of service to others. 

Bobby is a partner at Conspiracy of Love, where he helps leaders at Fortune 500 brands, innovative non-profits and world-changing start-ups to use purpose and love to motivate employees, delight customers and make the world better.

With over a decade of experience working with Gen Z's, Bobby has helped young people in over 140 countries to develop solutions to global challenges. Bobby is currently the Co-Founder and Chairman of the Board of Rivet, a new social enterprise that channels the collective buying power of young consumers to fund their work as young change-makers. By bringing together brands, influencers, and NGOs, Rivet will invest over $250 million in youth-led social innovation over the next decade.