Motohiro Sera has a degree in electronics and information engineering from the University of Tokyo and has extensive sales management experience related to postal and logistics at Japan Post. He joined Japan Post in 2001 as a new graduate. He was the driving force behind the development of new services at Japan Post, including the development and introduction of convenience store pickup services and post office pickup services. This was to improve convenience for customers and reduce CO2 emissions by reducing missed Yu-Pack deliveries, and the development and introduction of an e-shipping service to improve Yu-Pack and Yu-Packet delivery convenience for C to C EC. After two years of experience as a post office director, today, Motohiro is the General Manager of operational reform division in charge of planning and developing operational reforms for last mile delivery.