Belonging and well-being: The invisible diversity

Belonging is a multidimensional emotion that can elicit positive feelings, but it can also directly impact our well-being and affect emotions, behaviors, interactions and engagement with brands.

Communications, marketing and advertising communities can engage in positive social impact by improving people’s well-being. Revisiting the creative and leadership process can help access the invisible diversity of consumer well-being.

Join My-Linh as she helps you to understand the impacts of belonging on people’s well-being. She’ll provide you with a better understanding and awareness of the social impact that advertising can have.