Today’s customers expect to be treated as people – as humans – rather than personas. Understanding them on an individual level, including their needs and expectations, is pivotal. Where do you start and how do you design experiences that will bond them to your brand? How do you create those positive, emotional connections?

Hear from our panel of experts on some of the ways you can address this shift. We’ll also explore the micro-drivers and concepts that can ignite your thinking and inspire action.