An expert in analytics and data science in the field of marketing, Roger has led several large-scale projects in Ad/Martech implementation and data management for several large companies. Currently, he leads a team of data scientists at Adviso and oversees research and development in marketing artificial intelligence (AI). Some of his data solutions have been published in the scientific journal, Applied Marketing Analytics.

In 2021 and 2022, Roger was voted one of the top 50 data and analytics professionals in the world by the OnCon Awards in the U.S. He also serves as a member of the Senior Council of Data and Analytics