Personalization of the customer journey has been a hallmark of marketing in the digital era. However, with the disappearance of third-party cookies in 2024, and with privacy laws further reducing the scope of user data tracking, will personalization still be feasible in the near future? As marketers, understanding the importance of working more closely with your first party data is priority.

Join Roger for this presentation as he will share what will and what won’t be possible for marketers going into this new era, strategies and tactics to plan for a cookieless marketing world and how to rethink aspects of your personalization strategy by 2024.