Diana Lucaci is the Founder and CEO of True Impact, a neuromarketing firm offering solutions for emotion data. True Impact leverages its expertise in the neurological drivers of consumer decision making to drive growth for mid-to-large organizations including Canada Post, General Motors, Colgate-Palmolive, Costco, Miller Coors, and other Fortune 500s. Lucaci holds a degree in Neuroscience and Psychology from the University of Toronto.

A board member of the Canadian Research Insights Council and committee member of the Standards Council of Canada, Diana has also served as Chair of the Neuromarketing Science and Business Association (NMSBA, 2012-2018) and won the Best-in-Class Research Award from the Marketing Research and Intelligence Association (MRIA).