Innovations in data and software are making it easier for businesses to measure in-store and online visitor traffic. This opens an opportunity to respond to consume behaviour changes as they happen.

Through work with various industry partners, Environics Analytics (EA) has come to identify that understanding relationships between both of these measures can create an even larger impact on the complete customer experience. In this session, discover how organizations are leveraging these tools, combined with demographic and lifestyle data, to track the responsiveness of customers to promotions, the success of campaigns and the impact that competitors have on market share.