Sonya has been involved in the Canadian advertising industry for over 20 years and has worked at top agencies such as Cossette, Sid Lee, TAXI, BOS (now DentsuMcGarryBowen) and Publicis Canada in roles ranging from VP Account Services to VP Brand Strategy and Planning. 

Her works spans across many prestigious brands and companies as wells as industry sectors including pharmaceutical, telecommunications, packaged goods, food, entertainment, retail and financial services. Sonia is the recipient of several EFFIES for campaigns that have reached and surpassed business objectives for her clients. 

Sonya is recognized as a valued and trusted strategic planner to the leaders of the most respected organizations and is an active collaborator in communication industries in Montréal and across Canada. She is also currently a teacher at Concordia and Sherbrooke Universities.