Trust is at the core of any relationship. Whether you're selling accounting software or backpacks, the only way to win is by building meaningful human relationships. Join Diana, neuromarketing expert, in unpacking the elements of trust and learn how to craft a concise, compelling and clear message. 

In this session, Diana will discuss the top marketing challenges, the competition for visual attention and what neuroscience can teach us about human decision making. Using examples from the field, she will explore the relationship between content copy and graphic design to understand the mechanics of a compelling marketing campaign.

Learn some quick tips you can use to drive higher conversion rates, improve customer retention and reach higher acquisition levels.