Discover the Secrets of Direct Mail here.

Get ready to hear from marketing experts as they discuss the best ways to create and execute effective direct mail marketing campaigns. Watch the series that documents three virtual events that ran over three weeks in September 2020. Each session is approximately 1-hour long, offered in French and English.

September 3 - How to Utilize Data for Effective Targeting

Mining data doesn’t have to be difficult. Our experts offer their advice and solutions to help you learn where to find data and how to use it to your advantage to create successful direct mail campaigns.

September 10 - How to Create a Standout Direct Mail Piece 

Our marketing experts share tips and tricks on how to create a standout direct mail piece that will help you get noticed and yield positive results for your business.

September 17 - How to Test, Learn and Optimize your Campaigns

Discover easy ways to optimize your campaigns with confidence. We share how to test different elements of your communications to determine what resonates most with your target audience.