Born in 1995, Sarah is at the crossroads of Generation Z and millennials. She has been with Léger since 2017, playing a key role in the design and execution of innovative initiatives, including setting up the communications and marketing department and developing Youth Studies and DGTL.

Today, she heads Leger DGTL, Leger’s digital agency, and actively contributes to strategic thrusts and the deployment of concrete initiatives, supporting the agency’s mission and values through engaging leadership.

Sarah also sits on the board of directors of Le CIEL, an organization that raises awareness among Quebec youth about the healthy use of screens and digital technology. As Leger’s spokesperson on youth and digital issues, she plays a key role in advancing these topics within the organization.