Mélanie Béland is an Ecommerce Business Development Manager at Canada Post with over 14 years of experience in sales, logistics, retail and mail. Mélanie is passionate about helping businesses of all sizes optimize their operations and enhance their online presence to thrive. Throughout her career, she has provided Canadian merchants with expert advice on improving their e-commerce operations to help them provide an unparalleled end-to-end shopping experience for their customers. Mélanie is dedicated to supporting Quebec retailers and supports all regions of Quebec by offering training and consultations through SDCs and more. Mélanie is actively involved in numerous associations in the retail industry and has shared insights, best practices and trends in partnership with AMR, RDVecommerce, CQCD, CEFRIO and others.