Breakfast, registration and networking

Opening Remarks

Danielle Doiron | General Manager, Marketing | Canada Post

Danielle opens our day by delivering words of welcome . She will set the stage for what will be a fast-paced, informative and inspiring event by sharing her thoughts on the role of expertise, innovation and collaboration in helping business to embrace the future.

Words to inspire

Randell Adjei | Poet Laureate of Ontario

Randell kickstarts our day with passion and inspiration by performing a custom-written poem for the event. Through his powerful and uplifting versus, he will challenge us to welcome change and create a better tomorrow full of energy and without fear. Get ready to start the morning on the right foot and march confidently into a future of endless possibilities.

Market with Purpose: How to Meet the New Expectations of Gen Z and Conscious Consumers

Bobby Jones | Purpose-Driven Leadership Expert

Bobby delivers an insightful look at Gen Z consumers and provides attendees with a winning formula to design marketing and retail strategies at the intersection of the three C’s – culture, commerce and conscience. Audiences will walk away empowered with a 7-Step Model they can apply to grow brand love and sales while delivering meaningful impact in line with the expectations of socially-conscious Gen Z consumers.

Vogue-inspired 73 questions with Elisabeth Guida

You’ll never know unless you ask – so we’re asking. Welcome Bobby as he is joined on stage by Elisabeth for a Vogue-inspired 73 questions session with a Gen Z. This is an opportunity to get to know a member of this exciting generation IRL through fun, rapid-fire questions. Bobby will uncover Elizabeth's interests and hobbies, priorities and values, as well as her aspirations and future outlook.  

Networking Break

A BrAIve New World: What the Ever-evolving AI Landscape Means for you and your Business

Oliver Feldwick | Head of Innovation | T&P

The evolution of AI has brought some exciting new tools and transformative technologies. However, we find ourselves today in the messy roll-out phase of AI. Join Oliver as he explores AI’s potential and ethical challenges, provides guidance on how to apply AI across your business and your life, and offers up a possible vision for how AI can change everything we do for the better. Get inspired and informed with an optimistic but practical take on the world of AI.

Humans in The Loop - Interactive Panel Conversation

Speakers: Oliver Feldwick, Bobby Jones, Gen Z and You, our audience!
Danielle Doiron as moderator

Generation Z is driven by heart and personal values – not exactly the strength of machines. So what happens when a generation that demands authenticity meets an AI revolution? In our panel discussion, we’ll look at how we can bring together the genuine values of Gen Z with the growing world of AI. We’ll talk about the important role of ‘humans in the loop,’ ensuring that human perspectives remain a key focus in our increasingly AI-driven world. Our panel will also discuss how AI can be adapted to connect better with younger generations and what this means for business decisions. 

Through polls, questions, and other interactive elements, attendees will have a voice in directing the conversation as the panelists explore how to blend human authenticity with the advancements in AI technology.  This session promises to be a dynamic and collaborative experience that will leave everyone with practical insights actionable takeaways on how to navigate the future with confidence.

Closing Remarks

Nadia Chegrinec | Director, Integrated Marketing Communications and Channels | Canada Post