October 1, 2020 | 1:00 pm - 3:30 pm 

All times listed in Eastern Time.

Sessions will be held simultaneously in French.

As a small business, you are accustomed to the ups and downs of managing a business, but recently, you were presented with unexpected challenges that forced you to quickly and dramatically adapt your business model. Whether you had to quickly develop an e-commerce presence and/or find new ways to serve your customers, you had to adjust for the situation. 


In this content-focused event, you’ll discover resources and solutions to help your business navigate the future. You’ll also learn how to get started online, optimize your e-commerce operations, and enhance your in-market presence with effective marketing campaigns. Additionally, you will hear from Canada Post and our e-commerce and marketing partners on how you can achieve digital success while still maintaining your physical presence.


We’ll leave you with the tips, tools and resources you need to establish your business online, improve your end-to-end operations, and how to find and reach the right customers for your small business.

 October 1, 2020 




1:00 pm - 1:10 pm


Welcome and Session Overview


Mamta Dogra
Senior Manager, Small Business Marketing, Canada Post

1:10 pm - 1:45 pm


Starting, Expanding and Managing Your Online Store


It’s never been easier to set up an online store. Whether you are just getting started, transitioning your brick & mortar store online, or you already have an online store that needs to be optimized for increased orders, establishing your online presence is the first step on your e-commerce journey.


Hear from Canada Post and eBay who will share insights and tips on different selling channels, developing and enhancing your online store, and how to set your business up for digital success.

Luke Miszczyk
Director, Parcels & eCommerce Solutions Integration at Canada Post


Rob Bigler
General Manager, eBay Canada

1:45 pm - 2:20 pm



Finding and Reaching Your Customers with the Right Marketing Mix


Generating traffic to your physical or digital store is key to growing your business, so finding the right customers and reaching them is always top of mind. We’ll help you identify the ideal customer who is most likely to buy from you, develop an effective marketing campaign to drive awareness, increase your customer base, and boost sales.  


You will hear from Marketing Kitchen Inc and Canada Post who will explain the value of an integrated marketing campaign, how to use data to your advantage, and how direct mail can enhance your digital campaigns.

Audrey Jamieson
President, Marketing Kitchen Inc.


Sophie De Ladurantaye
Director, Data and Mail Services, Canada Post

2:20 pm - 2:45 pm


BREAKOUT 1: Optimizing Your E-commerce Operations


Once you’ve established your digital presence, your e-commerce operations become critical to your online success. The clock starts when your customer clicks “buy.” You’ll need to build operational strategies to take advantage of customer website visits.

During this interactive session, attendees will learn how to:

  • Boost the efficiency of your inventory and order management
  • Incorporate better packaging processes into your supply chain
  • Optimize fulfillment and shipping practices
  • Enhance your customer’s experience


BREAKOUT 2: Positioning and Marketing Your Business


Now that you know how to develop an effective marketing campaign, you’ll need a strong message to reach your ideal customers. As you get your business back in market, you’ll need to generate renewed brand awareness and adapt your message to earn customer loyalty.

In this interactive session, you will learn how to:

  • Define and share your story
  • Adapt your marketing message 
  • Target the right audience
  • Maximize your marketing efforts

AJ Palladino
Senior Manager, eCommerce Partnerships & Strategic Market Development, Canada Post

Mamta Dogra
Senior Manager, Small Business Marketing, Canada Post

2:45 pm - 3:10 pm


Planning for What’s Next: Hear from the Experts


Listen to industry experts share insights, strategic considerations, and solutions that can help you further adapt your business for the new business as usual. Learn how to manage change and overcome growing pains as you prepare your business for what comes next.

Russell Griffin
Vice President, Global Solution Provider Partnerships, ShipStation


Stephen Brown
CEO, FUSE Create


Sherilyn King
Corporate Vice President Sales, Customer Service and Marketing, Yellow Pages


Laura Jones
Chief Strategic Officer and Executive Vice-President, Canadian Federation of Independent Business (CFIB)


Jennifer Mach
Director, Small Business Marketing, Canada Post (Moderator)

3:10 pm - 3:15 pm

Closing Remarks

Mamta Dogra
Senior Manager, Small Business Marketing at Canada Post

3:15 pm - 3:30 pm


Exhibitor Booths & Networking


Speak one-on-one with e-commerce and marketing experts, and connect with fellow entrepreneurs. This is an opportunity for you to ask questions, build relationships, and expand your network with other attendees.

Partners & Canada Post